Our business philosophy

We roast beans of happiness, mix them with talent, grind them to share with friends.

We roast coffee beans of which each one is a source of happiness by the enlightment of our founder, who worked for the happiness of people.

We combine our unfailing creativity with wisdom arising from researches since 1954.

Our friendship with customers, who produce the most social beverage of the world, begins as we screw the first nut and goes forever on, even after they roast and grind the last bean.

That’s why we always stand by them worldwide "as our friends, not our customers".